About Us

New Generation brings a suite of ACA-compliant programs consisting of affordable and attractive Minimum Essential Coverage (MEC), Minimum Value Plans (MVP), and based on clients’ needs, Comprehensive Major Medical Plans. We offer 50 State Solutions for commercial accounts of all sizes and work on behalf of the retail broker consultants to close sales and new business opportunities. We ensure that we are sourcing quality vendors/partners and negotiating exclusive or favored nation contracts with them.

Our Story

New Generation began as a home health agency industry/living wage and continued to evolve from there. Our dedicated and experienced team provides alternative solutions to traditional health insurance products – all compliant with the Affordable Care Act.

Our Team

Russell Lev

Managing Partner

20 plus years of experience in group health insurance sales.

Developed group health insurance practice for Smith Barney.

Chief Executive Officer of Corporate Health Innovations, a company that combined wellness programs with cost-effective health insurance for large group clients. 

Vice President Large Group Sales Transparency Health, an early innovator in the field of discount medical programs contracting with dedicated provider networks.

Andy Sawyer

Managing Partner

Over 40 years of experience in the insurance industry with particular expertise in developing and managing insurance carrier and broker relationships.

CEO and member of the Board of Directors of Benefitport, the largest national General Agency in the U.S. with over 50,000 groups.

Chairman, CEO and co-founder of Weston Insurance Brokerage, the largest national multi-line General Agency in the Northeast.

Lisa Yasinsky

Executive Director

Over 20 years experience in the insurance industry with the past 6 years working in the Specialty Market with self-funded ACA Compliant Plans.

Our implementation specialist is responsible for receiving and processing all RFP’s for new business. while overseeing the day-to-day staff operations. Addressing client concerns and needs each step of the way.

Kathy Goetschiu

Account Executive, Renewals and Wage Parity

20 years of experience in the insurance industry, with the past 5 years being in the Specialty Division.  

Responsible for advising our clients on renewals and wage parity products; while running our commissions department, and designing marketing materials.

Daniela Sawyer

Account Executive, New Business

5 years experience in group health insurance sales and service for Third Party Administrators and General Agencies.

Responsible for promoting insurance products to brokers and employers. Identifying new business opportunities, presenting new products and providing customer service.

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